For today’s WGSN inspired menswear
update I decided to quote Isham Sardouk:
“This
season’s overarching theme “Disrupt To Innovate” invites us to challenge
the way we think and to walk away from linearity
in
order to provoke disruptive innovation.
Disruptive
innovation is not just about the “new”. It’s a discovery, a breakthrough – a
creative milestone – that not only disrupts the norm and
changes
the game, but also creates a paradigm shift that leaves its competition
and predecessor looking obsolete.
The
new science of the brain is predicting that a computer could achieve the
complexity of the human brain by 2030. Adding to
this
unnerving prediction, Google recently acquired DeepMind, an artificial
intelligence start-up, and is aiming to create a new form of AI
known
as “deep learning” that will embed computers with biological thinking.
The
debate as to whether we use 10% or 100% of our brain continues.
Regardless of what the reality may be, we are all capable
of
disruptive innovation; we just have to push ourselves to look beyond the
familiar and question why we continue to do the same
thing
over and over in the same way. Of course, we are creatures of habit, but it’s
in the letting go that the magic really happens. Creating
new
tensions with new elements, dislocating standard procedure and
allowing new thoughts to enter into the creative process is
where
creativity really thrives.
Our
four Megatrends for S/S 16 were built around the same principle: the concept of
odd marriages to create new aesthetics. In
Monumental,
futurism is paired with primitivism where Neolithic structures
are voluminous and polished at the same time. In
Visceral, we
let the active sport influence flirt with a darker world of light
and fantasy, while Sartorial continues the homage of
etiquette
dressing
yet turns it upside down, adding a fun quirkiness and a bolder stamp. Moving
into softer territory, Graceful is the
marriage
of the fragile and pure, a beautiful combination that oscillates
between the dainty and delicate.
Dare to disrupt, dare to
innovate!”
C
xxx
