Special Blog Post - Ulricke Laubscher

If I had to make a list of the most inspirational women in South Africa, Ulricke Laubscher would definitely have been in my top 3 choices. Ulricke is the owner and designer of Wooden Lace, a local accessory brand. She likes to incorporate her personal style into her designs and her passion for fashion can be seen in every designs as she pours her heart into her brand. Ulricke obtained her Fashion Design degree in 2009 and her ye for design and fashion can be seen in every piece she designs and makes for Wooden Lace. Being part of the fashion industry first impressions is always important, and Ulricke feels that in order to have a successful brand, she must dress in such a manner that she sells her look and show the consumers how to wear the accessories in the right way.

This energetic, passionate, gregarious and persistent young lady describes her personal fashion style as slick, bohemian and glam, blending timeless styles and cutting edge fashion. I like to ask the people for who I’m styling an outfit what their favourite part of the day is, and Ulricke’s answer even made me (yes, I am also an early bird):like mornings even more “Mornings, get up, dress up, show up and do your thing!! The whole day a waits with opportunities.”  When I asked Ulricke where is the one place that she would like to travel to, she said Santorini, something I also kept in mind when styling her outfit. 

I had to admit, styling an outfit for someone like Ulricke was rather intimidating at first, mostly due to the fact that she knows her personal fashion style so well and what works with her body and what not. It doesn’t happen often, but every now and again people (and even fashionistas like Ulricke) need someone who pushes the boundaries when it comes to fashion. So I decided to style a Fashion Forward look for this amazing lady. This is something I tried to do when I styled Ulricke’s outfit. I took the concept of her favourite clothing item, being skinny ripped jeans, and still used the ripped aspect of the fashion item but used the boyfriend style jean. I then incorporated her love for bohemian fashion by making use of a unique clutch bag and then of course using some stunning Wooden Lace sunglasses and a breath taking necklace. The cropped white textured top ensures that this look still gives her the slick look and the shoes most definitely give this outfit a more glamorous look. To finish this look off I decided to add the Prada Candy fragrance, a long wear light grey eye liner (because no one can pull of a cat eye look like Ulricke) and then of course a light pink lip colour.

 Ripped boyfriend jeans from RT available at Mr Price.
Textured mesh crop from Witchery available at Woolworths.
Courageous pouch from Mimco available at Woolworths.
White and beige cut out heels in white from Madison available at Spree.
Flowerchild sunglasses available at Wooden Lace.
Boho necklace available at Wooden Lace.
Prada Candy fragrance available at Spree.
Stay all day waterproof eyeliner in light grey from Stila available at Spree.
Chubby stick in Elusive pink from Revlon available at Woolworths.

It is such an honour knowing and working with Ulricke and I am so excited about her future the designer and owner of Wooden Lace as well as in her personal life. Ulricke inspires and motivates where ever she goes and her bubbly personality makes her a super fun person to be around. So watch out South Africa - the girl is destined for greatness.  

(The items used in the "Fashion Forward" look can be found at:)
Have a lovely day.


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